Saturday, 2 January 2016

Strategies for maintaining the importance of tourism in the area and reducing its negative effects


The Tourism Authority of Thailand is actively involved in the promotion of Thai experiences, the Thai way of life and Thai culture.They are focusing a balanced approach to tourism with an even spread across markets but with some emphasis on the emerging markets such as China which is developing at a huge rate. Also they are looking to promote a better distribution of visitors nationwide and also promoting travel in the low season.
This marketing will emphasize on what they call creative tourism
where tourists can participate in and learn about unique Thai
experiences, such as Thai boxing, Thai massage, Thai cooking,
and Thai dancing and lifestyle.

More effort is also being made to increase the number of first-time
visitors and high spenders by promoting golf, health & wellness,
weddings & honeymoon, and green tourism.

More co ordination is also being put into creating a partnership between the public and private sectors to invest in better facilities including roads, hotels and sanitation and also improve the countries green credentials. Also a great deal of effort is being made to learn from the mistakes of the past, which have included overbuilding and too little regard to environmental issues.
           
It is also hoped that tourism numbers can be increased further with
the development of charter and low-cost carrier flights to
destinations where there is no direct access at present.

Of interesting note is the fact that a strategy is also in place to develop a tourism intelligence unit and a crisis management centre. This is designed to fine tune research skills to identify emerging trends and opportunities, and also react efficiently and promptly to the increasing number of global crises.


“Land of Smiles” advertising slogan promoted around the world, Thailand had become one of the best known and most sought after, international tourist destinations. High standard of service in Thai hotels and restaurants. Hotels are known for reasonable prices.

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