The Tourism Authority of
Thailand is actively involved in the promotion of Thai experiences, the Thai
way of life and Thai culture.They are focusing a balanced
approach to tourism with an even spread across markets but with some emphasis on
the emerging markets such as China which is developing at a huge rate. Also
they are looking to promote a better distribution of visitors nationwide and also
promoting travel in the low season.
This marketing will emphasize on what
they call creative tourism
where tourists can participate in and
learn about unique Thai
experiences, such as Thai boxing, Thai
massage, Thai cooking,
and Thai dancing and lifestyle.
More
effort is also being made to increase the number of first-time
visitors
and high spenders by promoting golf, health & wellness,
weddings
& honeymoon, and green tourism.
More
co ordination is also being put into creating a partnership between the public
and private sectors to invest in better facilities including roads, hotels and
sanitation and also improve the countries green credentials. Also a great deal
of effort is being made to learn from the mistakes of the past, which have
included overbuilding and too little regard to environmental issues.
It is also hoped that tourism numbers
can be increased further with
the development of charter and low-cost
carrier flights to
destinations where there is no direct
access at present.
Of
interesting note is the fact that a strategy is also in place to develop a
tourism intelligence unit and a crisis management centre. This is designed to
fine tune research skills to identify emerging trends and opportunities, and
also react efficiently and promptly to the increasing number of global crises.
“Land
of Smiles” advertising slogan promoted around the world, Thailand had become
one of the best known and most sought after, international tourist
destinations. High standard of service in Thai hotels and restaurants. Hotels
are known for reasonable prices.
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