Monday, 6 June 2016

Motorsport Valley Case Study


Improvements in ICT and transport have allowed immediate access to people all over the world and fostered development in small areas, knowing that communication across the world is possible. This has led to a cluster of world famous companies associated with motor racing to locate in an area called Motorsport Valley. 

Motorsport valley is located between Northampton and Oxford in the southern part of the British Midlands. 

Motorsport valley employs 40,000, 25,000 of which are world - class engineers. There are 2,200 businesses located there. The annual sales are £6 billion, but 60% of sales are exports. 

Key businesses located in Motorsport Valley:

  • Aston Martin Lagondo 
  • Cosworth
  • Force India One 
  • Fortec Motorsport
  • Lotus renault 
  • Mercedes AMG
  • Prodrive
  • Red Bull racing 
  • Ricardo
  • Williams F1
  • Silverstone
  • Heathrow airport
  • Luton airport
  • Birmingham airport
Industrial regions such as Motorsport valley have grown due to advancements in technology and infrastructure. The internet has allowed factories and headquarters to have rapid, clear communication across the globe. The Motorsport valley has grown because it is close to major motorways, E.g the M40 and M1, and airports such as Heathrow airport, Luton airport and Birmingham airport, which allow for the east transport of goods and people out of the area.
Furthermore, it is close to major areas of population, E.g Birmingham which ensure a large workforce and market. 
Additionally, Motorsport valley is close to universities for research and development and skilled graduates to work for the companies. For example, it is close to Oxford and Cambridge universities. 

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